Analysts see Snapchat's success as anything but fleeting

07/18/2013 | Guardian (London), The

Snapchat has cracked the top 10 list of applications among iPhone owners, engaging 18.6% of all iPhone users in June and still growing at a 10.5% month-over-month rate, according to Onavo. "The growth and engagement metrics are off the charts. Seldom have we seen a consumer application with this type of user momentum and excitement," Institutional Venture Partners' Dennis Phelps says, comparing the app's potential to Instagram, Twitter and Pinterest.

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Guardian (London), The

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