An Ad Age survey found 80% of consumers say that while they aren't thrilled about companies gathering their personal information when they shop, they plan to accept the trend and shop as they would otherwise. A majority of shoppers also cited the benefit of receiving targeted offers as a result of data collection.
Futility marks consumer attitude toward personal data collection
SmartBrief Job Listings for Retail
|Senior Marketing Manager - Media||
Shoe Carnival, Inc.
|DIRECTOR OF FINANCE||
|New York, New York|
|Sr. Financial Analyst||
|Customer Insights Manager||
|AAFES HQ, Dallas, Texas|