Hooters refreshes owl logo after 30-year run

07/18/2013 | USA Today

Hooters is refreshing its 30-year-old logo with a cleaner, less scruffy owl from Sky Design, which kept the tongue-in-cheek design to look like women's breasts. The new Hootie, which was preferred 9-to-1 in tests compared with the old logo, will make its way onto in-store signs, waitress' shirts and menus by October.

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