How marketers can use Weibo to boost their China presence

07/18/2013 | Search Decoder

Microblogging and social networking website Weibo "is a window to the Chinese market," Conan Guo writes. With more than 30% market penetration in China, Weibo offers access to an Internet-savvy audience. The website blends posts with comments, replies and its own brand of retweets.

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