Mobile search spending surges as desktop outlays decline

07/18/2013 | MediaPost Communications

Ad spending on smartphone and tablet paid-search campaigns increased more than 70% in the second quarter, compared with a year before, even as spending on PC-based campaigns fell 12.5%, according to client data from The Search Agency. The figures also showed an increase in cost-per-click across devices, even as click-thru rates declined.

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