Reminder notes don't spur calorie cutting at McDonald's

07/18/2013 | Los Angeles Times (tiered subscription model)

Consumers handed notes letting them know the maximum calorie counts women and men should consume during lunch didn't cause them to cut calories in their McDonald's orders and, in some case, those with the information ordered higher calorie meals, according to a study in the American Journal of Public Health. "The results provide little hope that calorie recommendations will salvage the apparent weak or nonexistent effect of menu labeling," researchers concluded.

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