Rosetta Stone's QR codes offer consumers a mobile demonstration

07/18/2013 | Mobile Marketer

Rosetta Stone is offering a free demonstration of its language courses via mobile with QR codes in its print ads. "Rosetta Stone is in the midst of a significant transition toward developing and delivering cloud-based learning solutions, in particular, solutions that are mobile. ... We are testing all sorts of strategies to increase mobile engagement, including QR codes," said Jonathan Mudd, Rosetta Stone's senior director of global communications.

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