Facebook's engineers are seeking ways to harness their data trove to provide meaningful recommendations and search results, but without dredging up misinformation and inaccuracies from personal and brand pages. That means building algorithms capable of understanding that some data is more relevant without hindering users' ability to describe themselves in whatever manner they see fit. "If someone really wants to say that they went to Hogwarts, who are we to say that they didn't go to Hogwarts? But that's not the thing that we want to show on top when we search for schools that people have gone to," Facebook's Mitu Singh says.
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