Should you build your mobile app for iOS or Android?

07/18/2013 | Entrepreneur online

Even though the Android operating system has secured a greater market share in the U.S., the majority of application revenue comes from Apple's platform, writes Rahul Varshneya. "You need to craft a strategy that should strike a balance between visibility and revenues," he writes. "After all, the more visibility you get, the greater your chances of monetization." Also, consider which platform your customers are most likely to use, he writes.

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