Snack cake potential grows as consumers look to indulge

07/18/2013 | CandyAndSnackToday.com

Despite a focus on more nutritious food, the revival of Twinkies shows consumers are still finding room in their diets for indulgence, says Rabobank. The company said Flower Foods took a smart approach by capitalizing on the popularity of its TastyKake brand while introducing a new Nature's Own line.

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