Mobile users are four times as likely to click on adaptable advertisements, compared with industry standard ones, according to an Appsnack study. Snackbar ads that automatically resize themselves to fill 10% of screen size accounted for nearly 9 in 10 mobile ad impressions globally in the first quarter of the year, the same analysis found. The ads, which expand to fill the screen when clicked, garnered an overall 2.5% click-thru rate.
Snackbar's responsive mobile ads dominate global ad impressions
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