Store has new ownership and ideas, but should it adopt a new name?

After purchasing a popular maternity store in Toronto, new owner Pat Gillespie is mulling a name change. She says the old name -- Rhonda Maternity -- feels dated, but she has limited resources for rebranding. One expert notes that discarding the old name might entail sacrificing some goodwill. But others say the store will still be a destination and a new name will give it a fresher feel.

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