Trash wants to be recycled, claims ad campaign

07/18/2013 | MediaPost Communications

More than 40 years after their iconic "Crying Indian" campaign, the Ad Council and Keep America Beautiful are teaming up again with ads intended to boost support for recycling. The "I Want to be Recycled" campaign shows how waste that's recycled rather than thrown away gets reused in park benches, stadiums and other pleasant places. "This campaign is the emotional push needed to raise awareness and positively change people's behavior to recycle more," says Brenda Pulley, senior vice president at Keep America Beautiful.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Administrative Management Specialist
Smithsonian Institute
Washington, DC