Using hashtags to boost your social media marketing

07/18/2013 | Fox Business Small Business Center

Hashtags, which can be used to categorize content on sites such as Twitter and Facebook, can help you build buzz about your business. "On social media this is the most cost effective way to get your brand out there," said Gurbaksh Chahal, founder of RadiumOne. The hashtags you use should be broad enough to reach a wide range of consumers while still appealing to your target audience, Chahal says.

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