USA builds promos for "Rush" around U.K. actor Tom Ellis

07/18/2014 | Hollywood Reporter (free content), The

USA Network is focusing its promotional efforts for new medical drama "Rush" around its star, Tom Ellis, an actor who is largely unknown in the U.S., though he has a following in the U.K. "We knew we had a star in Tom Ellis," said Alexandra Shapiro, USA's executive vice president for marketing and digital. "... So we decided to invert the marketing paradigm; instead of leading with the character, Dr. William Rush, we led with the actor."

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Hollywood Reporter (free content), The

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