P&G shows CPG sector can be stellar online marketer

07/19/2004 | iMedia Connection

Consumer products giant Procter & Gamble is on the forefront of online marketing, effectively using such Internet tools as interactivity and better measurement. The CPG sector has perhaps had a reputation for not being on the cutting edge in online marketing, but P&G proves Internet ads can be very effective in that area, writes columnist Rebecca Weeks.

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