P&G shows CPG sector can be stellar online marketer

07/19/2004 | iMedia Connection

Consumer products giant Procter & Gamble is on the forefront of online marketing, effectively using such Internet tools as interactivity and better measurement. The CPG sector has perhaps had a reputation for not being on the cutting edge in online marketing, but P&G proves Internet ads can be very effective in that area, writes columnist Rebecca Weeks.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA