Broadening scope of marketing will win video game users

07/19/2007 | Bloomberg Businessweek

Video games offer good prospects for advertisers, but game developers and publishers need to think in terms of "video game advertising" not "in-game advertising," says Double Fusion CEO Jonathan Epstein. This kind of thinking will open the door to sponsorship of titles as well as growing the video game audience, he says.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY