Facebook users unite to save Business 2.0

07/19/2007 | Advertising Age (tiered subscription model)

Time Inc.'s faltering Business 2.0 magazine is getting new support from a Facebook group dedicated to saving the title from extinction. Members include craigslist founder Craig Newmark and Facebook VP-strategy Matt Cohler. This sort of grassroots strategy has worked before with TV shows like CBS' "Jericho", but is untested with a print publication.

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