Jell-O ads focus on fun

07/19/2009 | Brandweek

Kraft Foods is playing up the fun side of Jell-O with ads showing pieces of Jell-O dancing and giggling as a father and son laugh and slurp it up. The company is launching the campaign for the boxed gelatin as it focuses on promoting its iconic, value-oriented brands as more consumers are eating at home.

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