Growth vs. evolution

07/19/2010 | Chicago Tribune (tiered subscription model)

Many entrepreneurs find their original business model will take them only so far. To grow beyond that point, experts say, it may be necessary to take the business in a new direction. Rebeca Mojica says she saw her sales surge when she morphed from a jewelry maker to an online seller of jewelry supplies. "Be flexible and open to taking your business in a different direction," she counsels other business owners.

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