Nielsen challenges assumptions about older consumers

07/19/2010 | Advertising Age (tiered subscription model)

Nielsen is hoping to shift some advertisers' attention away from young consumers to their older counterparts, thanks in part to the size of the baby boomers cohort and its growing love of technology. "We've never had a population this big this old before," said Doug Anderson, Nielsen's senior vice president for research and thought leadership. "There isn't a single media-content company that won't face this, and the same is true for mass marketers," said Alan Wurtzel of NBC Universal, which has recently launched a group of websites targeting older consumers.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY