Can big brands learn to go local on Facebook?

07/19/2011 | Advertising Age (tiered subscription model)

Small businesses are generally more successful than huge corporations at leveraging their Facebook fans, writes Dave Williams. That's because most big businesses have yet to master the art of targeting subsections of their online following. "Marketing on a local level maximizes the impact of your marketing campaigns on Facebook by minimizing advertising waste and maximizing your reach and frequency with the right audiences," Williams writes.

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