Can big brands learn to go local on Facebook?

07/19/2011 | Advertising Age (tiered subscription model)

Small businesses are generally more successful than huge corporations at leveraging their Facebook fans, writes Dave Williams. That's because most big businesses have yet to master the art of targeting subsections of their online following. "Marketing on a local level maximizes the impact of your marketing campaigns on Facebook by minimizing advertising waste and maximizing your reach and frequency with the right audiences," Williams writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA