Leveraging the power of Google Places

07/19/2011 | SmartBrief/SmartBlog on Restaurants

When consumers are searching for your restaurant, odds are they're using Google to do it, which makes the search giant's social site Google Places an effective marketing and branding tool for franchises, says SociallyBuzz CEO and marketing chief Andre Kay. Place pages let franchises post status updates and responses to customer comments, and Google Places offers franchises easy options for local advertising.

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