NPD: Price-conscious diners send seafood orders slipping

07/19/2011 | QSRMagazine.com

Restaurant seafood orders have been declining since 2007, and consumption declined 2% in the 12-month period ending in March, according to data from NPD Group. The decline is more a function of the economy than of oil spills and other disasters, said NPD analyst Bonnie Riggs. The numbers also show that health concerns may play a part: Fried seafood orders declined, while salmon and sushi consumption rose 1% and 4%.

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