Twitter to allow targeted tweets without tweeting followers

07/19/2012 | Internet Retailer · MediaPost Communications

Twitter is permitting promoted tweets to targeted audiences without the preliminary step of tweeting the entire Twitter-sphere of followers first. Advertisers can base their campaigns on device platform, operating system or location. "Now global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country," a Twitter blog post says.

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Internet Retailer · MediaPost Communications

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