Upcoming webinars:

07/19/2012

BabyCenter 2012 American Media Mom Report (Thursday)

In the newest edition of their industry leading 21st Century MomĀ® Insights Series, BabyCenter, together with Nielsen, introduces The 2012 American Media Mom Report -- an exploration of how the media habits of today's moms are changing the rules for marketers. Motherhood significantly impacts how women use media, and The 2012 American Media Mom Report examines how this critical audience segment -- with over $2 trillion in spending power -- is blending traditional and digital formats in new ways. Before engaging Mom, marketers need to be aware of the changing dynamics affecting her media choices, and plan accordingly. To register for this free webinar, click here.

Driving Sales, Engagement & ROI with Rich Media Mobile Messaging (Aug. 9th)
Today's marketers have a wide range of mobile marketing tools, all designed to drive customers and prospects through the marketing funnel. But what mobile tool is truly driving the largest number of opens, web & retail traffic and sales? Mobile messaging is and in particular, MultiMedia Messaging (MMS). In this webinar, Mogreet's James Citron and Charlotte Russe's own Paul Hollowell will discuss how mobile marketing is effectively achieving their sales and engagement goals, while building a closer relationship between the brand and the customer. In addition, Paul and James will discuss how to integrate mobile messaging into one's overall marketing program to drive long-term results, while delivering the best possible customer experience in the process. To register for this free webinar, click here.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA