Facebook never rests, and neither should you

07/19/2013 | SmartBrief/SmartBlog on Social Media

Facebook "vacations" are a terrible idea for brands that want to build and maintain a following, writes ShortStack CEO Jim Belosic. His company tried taking a one-week break from Facebook and found that traffic levels slumped sharply -- and didn't bounce back when team members resumed their previous posting schedule. "So what does the data tell us? Don't take a vacation from Facebook," Belosic writes.

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