How B2B marketers should utilize PPC

07/19/2013 | B2C Marketing Insider

Pay-per-click marketing offers a way to connect to a specific audience, but B2B marketers must tailor PPC ads to that audience. In calls to action, for instance, B2B marketers should focus on providing links to more information instead of pushing clients to "order now," Brad McMillen writes. Also, ads should feature specific product details.

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