Rio SEO tool update targets influencers and "look-alikes"

07/19/2013 |

Rio SEO has updated its social remarketing platform to help advertisers target brand influencers and generate social "look-alikes" to reach engaged customers who follow the interests and information of influencers. The update to its Rio SEO Social Advertise includes integration with the BlueKai Data Management Platform to parse out audience insights and extend content reach with more media partners.

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