Study: Facebook grabs big slice of local search market

07/19/2013 | Inside Facebook

When consumers go looking for information about local businesses, 12.4% of them turn first to Facebook, according to a Yext study. Half of respondents say they turn to Google first, but analysts say the survey is a promising sign for the social network. "Facebook is hypothetically in a position to challenge Google. ... I don't see the company challenging in general Web search, but in local and in certain other categories it could become a challenger," says Greg Sterling of Opus Research.

View Full Article in:

Inside Facebook

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA