Survey: Marketers struggle with ROI

07/20/2005 | NYTimes.com

According to a survey, 61.5% of marketers believe measuring achievement in the area of advertising accountability is important, but only 19% reported being satisfied with their abilities in that area. Seventy-three percent reported they do not fully understand the effects of advertising on product sales. The full survey results were slated to be released today at an advertising conference in New York.

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