Did Burnett first pitch "Simpsons"/7-Eleven promo?

07/20/2007 | Adweek

In an unusual move, Reed Collins, SVP, creative director at Leo Burnett, is going public with his claim that he and his colleagues originally pitched Fox and 7-Eleven on the idea of a store promotion tied to the premiere of "The Simpsons Movie." In a Q-and-A with Adweek, Collins explains his reasons for airing the issue.

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