Marketing cuts across every aspect of customer contact

07/20/2009 | Star-Ledger (Newark, N.J.), The

To be effective, marketing should be consistent in everything a business does -- from how the receptionist answers the phone to what is printed on a business card, writes Steve Adubato, author of "Make the Connection." Adubato offers suggestions on how to make a Web site communicate a company's expertise, keeping in touch with customers and being timely about responses.

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Star-Ledger (Newark, N.J.), The

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