Why more marketers are tuning in to streaming radio

07/20/2009 | Mediaweek

Streaming radio, with its strong appeal to the key 25-to-54 demographic, is becoming a popular medium with both online-only marketers including LendingTree, Match.com and Orbitz, as well as traditional ones, such as Wal-Mart, Ace Hardware and Procter & Gamble.

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