Creating bottom-line benefits with hot, original programming

07/20/2010 | Broadcasting & Cable

Creative hothouse networks such as AMC can, according to this report, turn buzzworthy original programming into long-term, monetary gains. Shows such as "Mad Men" and "Breaking Bad" have given the Rainbow Media channel a way to increase ad revenue as well as value for its distributor partners.

View Full Article in:

Broadcasting & Cable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA