Pfizer reportedly has selected five New York agencies to take part in the creative review for its Advil brand. They are incumbent WPP Group's Grey; WPP sibling Ogilvy & Mather; Dentsu's mcgarrybowen; Havas' Arnold; and Omnicom Group's Merkley + Partners. Final presentations are set for early next month. None of the shops, nor Pfizer, commented for this article.
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