First-ever hotel ad campaign to target GLBT community

07/21/2004 | Hotel News Resource

Kimpton Hotels and Restaurants made history Tuesday with the launch of an advertisement campaign aimed toward gay, lesbian, bisexual and transgender travelers with a commercial called "Business FUNction" that offers a GLBT loyalty program. The company has also created a GLBT section on its Web site with details about hotel and pride packages including a gay honeymoon offer, guest reviews and event sponsorships.

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