Largest casino company will emerge after Harrah's, Caesars deal

07/21/2004 | Hotel Interactive

If the Harrah's Entertainment merger deal with Caesar's Entertainment is finalized, it will result in the largest casino company in the world, beating out the proposed merger between MGM-Mirage and Mandalay Resort Group. Although analysts are concerned that Harrah's is taking on too much debt, Harrah's CEO Gary Loveman said, "Our network will also be enhanced as Caesars provides us access to new markets and new customers, which will bolster what is already the world's largest player-loyalty program."

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