AT&T believes in power of its "iconic" brand

07/21/2006 | NYTimes.com

As it moves beyond phones to market bundles of telecom services, AT&T Inc. is banking on the power of its brand name, which will be the moniker for new acquisition BellSouth, and also for Cingular, which AT&T already co-owns. "The BellSouth and Cingular names are not just at the iconic level globally," said Wendy Clark, AT&T's VP for advertising.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Tech

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA