Goodmail test shows improved clicks

07/21/2006 | E-Commerce Times

An experiment involving Time magazine subscribers, designed to test the effectiveness of Goodmail -- an e-mail deliverability service that partners with ISPs to establish trusted sender status for e-mail marketers -- found that Goodmail-certified items generated click-through rates 30% higher than those marketing messages sent without the Goodmail seal of approval.

View Full Article in:

E-Commerce Times

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA