Goodmail test shows improved clicks

07/21/2006 | E-Commerce Times

An experiment involving Time magazine subscribers, designed to test the effectiveness of Goodmail -- an e-mail deliverability service that partners with ISPs to establish trusted sender status for e-mail marketers -- found that Goodmail-certified items generated click-through rates 30% higher than those marketing messages sent without the Goodmail seal of approval.

View Full Article in:

E-Commerce Times

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA