Heinz touts supersized ketchup

07/21/2006 | Wall Street Journal, The

H.J. Heinz is rolling out a new TV advertising campaign for its 46-ounce and 64-ounce "Fridge Door Fit" bottles, starting next month. The campaign, by Chicago agency Cramer-Krasselt, is focused around 15-second TV spots and includes cross-promotion with other Heinz-owned products, like Ore-Ida Tater Tots

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