Tony Hawk plays starring role in Sidekick design, promotion

07/21/2008 | ClickZ

For its new, limited-edition Sidekick LX, T-Mobile asked former pro skater-turned entrepreneur Tony Hawk, who has used the device since its 2002 launch, to play a key role in both its design and marketing: Hawk, along with appearing in ads from Publicis West, gave input for the design of the handset and the direction of the campaign.

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