Jack Gerard, who took over leadership of API after three years with the American Chemistry Council, has been charged with giving the oil and natural gas industry a new image. Gerard has begun the transformation, asking the rank and file to help tell a broader story about what the energy sector does to benefit the public. "We were a little cautious in the way we did our politics," Gerard said. "For too long, the industry assumed the public understood us and appreciated what we did. What we've learned is that the public probably doesn't understand or appreciate us as much as we'd like them to."
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