How to get executives hooked on social media

07/21/2009 | SmartBrief/SmartBlog on Social Media

If your company's executives are too busy for social media, try equipping their assistants with social-media tools instead, Cisco's Jeanette Gibson says. To get executives more involved, provide them with plenty of guidance and simple examples of how they can use the technology, she notes, while encouraging them to blog in their own style.

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