New tennis ads spotlight the folks behind the racket

07/21/2009 | NYTimes.com

Serena Williams, her sister, Venus, and Rafael Nadal are among the tennis stars featured in the "It Must Be Love" TV campaign to spotlight the U.S. Open Series of 10 tournaments and boost the sport's popularity in the U.S. The effort -- the first for the U.S.T.A. by Interpublic Group's Martin Agency, Richmond, Va. -- is meant to show the human side of the athletes, according to this article.

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