Only 4 of 5 ad-based e-mails reaching U.S. inboxes

07/21/2009 | MediaPost Communications

In the first half of the year, roughly one in five e-mails with ad messages didn't land in the in-boxes of North American users, e-mail marketing and list management firm Return Path has found. Google's Gmail is the most stringent ISP in terms of delivery of permission-based marketing e-mail, according to the study, followed by Hotmail, MSN, Comcast and AOL.

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