Fox Sports 1 is searching for agency partners, memorable tagline

07/21/2013 | Advertising Age (tiered subscription model)

Fox Sports 1, once it gets through its Aug. 17 launch, will begin the search for an agency of record or develop an agency roster. The forthcoming national sports network, which is using Pereira & O'Dell on a project basis, aims to develop a campaign as memorable as Wieden+Kennedy's "This is SportsCenter" for ESPN, said Robert Gottlieb, marketing chief for Fox Sports Media Group.

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