HSN looks to emphasize fun in digital rebranding

07/21/2013 | Advertising Age (tiered subscription model)

In an effort to change customer perceptions, HSN is rebranding this month with new packaging, a new tagline and a campaign from Deutsch that will focus heavily on digital, such as display and search ads. The shopping network's website also now has an Arcade section that lets visitors play free online games, a feature that has doubled the time users spend on the site. HSN sees about 40% of its sales through digital and mobile services.

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