HSN looks to re-emerge as a "fun" digital brand

07/21/2013 | Advertising Age (tiered subscription model)

In an effort to remove dated perceptions from the minds of customers, HSN is rebranding this month with new packaging, a new tagline and a campaign from Deutsch that will focus heavily on digital, such as display and search ads. The ads feature the new tag "It's fun here." HSN sees about 40% of its sales through digital and mobile services.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO