HSN looks to re-emerge as a "fun" digital brand

07/21/2013 | Advertising Age (tiered subscription model)

In an effort to remove dated perceptions from the minds of customers, HSN is rebranding this month with new packaging, a new tagline and a campaign from Deutsch that will focus heavily on digital, such as display and search ads. The ads feature the new tag "It's fun here." HSN sees about 40% of its sales through digital and mobile services.

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