Challenge for marketers seen in rise of mobile shopping

07/21/2014 | Drum (Glasgow, Scotland), The

Nearly a third of consumers in the Asia-Pacific region are willing to shop using their mobile phones, according to BuzzCity research commissioned by the Mobile Marketing Association. "[T]he challenge for marketers is to create a seamless shopping experience across all the channels to ensure that consumers are getting a consistent brand message and identity," said Rohit Dadwal, managing director of MMA APAC.

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Drum (Glasgow, Scotland), The

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